The word 'Archetype' was created by Carl Gustav Jung, and it is one of the cornerstone concepts in Jungian Psychology.

The word comes from Greek: arche (beginning) and typos (form), meaning "original form" or model, an original pattern after which things are made, or to which they correspond.

The Wikipedia describes Jungian archetypes as "universal, primal symbols and images that derive from the collective unconscious, as proposed by Carl Jung. They are the psychic counterpart of instinct. It is described as a kind of innate unspecific knowledge, derived from the sum total of human history, which prefigures and directs conscious behavior. They are underlying base forms, or the archetypes-as-such, from which emerge images and motifs such as the mother, the child, the trickster, and the flood among others. History, culture, and personal context shape these manifest representations thereby giving them their specific content. These images and motifs are more precisely called archetypal images. However, it is common for the term archetype to be used interchangeably to refer to both the base archetypes-as-such and the culturally specific archetypal images." (